Monday, April 27, 2009

Using Ezines To Promote Your Cash Gifting Program

If you are like most people just starting out in cash gifting, you are probably either familiar with or being bombarded by several methods of marketing your activity. There are free classified ad sites, pay per click advertising, and even social marketing using videos and social sites as modes for advertising to your target audience—just to name a few. However, there is one very consistent method of reaching millions of people currently on the Internet that sometimes gets missed…and that is ezine advertising.

Ezines, which is the slang used to describe electronic magazines, are email newsletters that are sent out regularly to subscribers. Since everyone who receives an ezine has subscribed to the magazine, they are more likely to read the articles as well as the ads, because it is a topic that they have a passion about. If you matched your product or service with a related ezine, then you have hit the mark, and are marketing straight to your target audience! There are nearly 100,000 ezines published every month, so it is extremely likely that there is an ezine that will fit your niche and get you the results you are looking for.

So, how do you successfully market using ezines? Follow these tips and you will be well on your way to success!

One of the most important marketing rules to follow here as with any marketing plan: track your advertising. If you submit your add to several ezines and do not track them by specific magazine, you will not know which ones are getting response and which ones are just costing you money. This may take some time and a lot of trial by error, but once you find the ezine(s) that are getting the best results for your activity, you will have a steady stream of customers. There are several web stat software programs and company’s that help you track this information. You will want to Research ezines and find the ones that are most relevant to your opportunity. Search the subject categories in any ezine directory for ones that are related to your business and note all of the relevant ezines you come up with.

Once you have your list of relevant ezines, subscribe to each one of them and do your research. Receiving the monthly newsletters for each of your potential ezines will allow you to review the existing ads in the magazine and determine the true focus of the audience. If a specific ad continues to show up in every month’s issue, it is probably a very successful ad in that ezine. This can be very telling of the subscribers. The other thing to look for is the volume of advertising in the magazine. If there are already 15 or more ads in the newsletter, chances are, your ad may get lost in the shuffle.

Once you have narrowed down your list based on your research, find out if there is a policy related to advertising within the ezine. Contact the publisher and ask if two ads for a similar product can be run in the same issue. If they do not allow that, you will know two things: that you will not have any competition if yours is the first ad of the type—or you will know that you may not be able to advertise with the ezine, if your competition beat you to the punch. This research will not further eliminate ezines from your list, but it will help you determine when you can and cannot run your ad with that magazine.

Finally, you are ready to write your ads! Here are some tips for successful ezine ads: offer something free, keep it short, use the word “you”, and do not describe the product—but tell your customer what your product can do for them. Remember that your customers are thinking “what is in it for me?”—so your ad should answer that question easily and simply.


Monday, April 20, 2009

Stand Out By Branding Yourself - Cash Gifting - Arizona

Personal branding describes the process by which individuals, usually entrepreneurs, differentiate themselves and stand out from competitors by identifying and communicating what makes them unique. Similar to that of product branding, personal branding is a way to enhance recognition. YOU become a brand. You can leverage your brand by carrying a consistent message and image in your marketing strategy, regardless of the product or business venture you undertake. In this way, you can enhance your recognition as an expert in cash gifting , establish a reputation and credibility, and build self-confidence.

A sound personal branding campaign creates a strong and consistent association between the individual and their perceived value. Personal branding is especially common among entertainment, political, and sports figures. In business, individuals such as Donald Trump have created enormous visibility and success by actively promoting their personal brands. For example, regardless of whether it is on Donald Trump's reality show or another one of his successful ventures or investments, you know that Donald Trump will show you how to become successful. It is not just the knowledge that you know his business will be successful. His branding supersedes his business, he is seen as a person that is successful and therefore has a perceived value that will in turn make you successful.

Your prospects also need you to be seen as a person that is successful and has a perceived value that will, in turn, make them successful. In essence they are investing as much in YOU as they are in your product or service. It is therefore important to sell yourself and earn their trust and respect, so that your image, your perceived value, carries from one business to the next.

Personal branding typically begins with identifying your core competencies and values. What are your areas of expertise? What abilities do you demonstrate? What do you stand for? What is important to you? What makes you different than others? Once you identify your skills and values, in order to brand yourself, you need to make a resolute effort to focus on and manage your reputation by executing your core competencies and values in ALL that you do. This branding will help you with your cash gifting efforts as well, allowing you to build important relationships with people who trust you so that you can then use this network as a resource for new business opportunities. As your reputation builds, your personal brand will shine through every business venture you are involved in today, and in the future.

Talk Soon

Sunday, April 19, 2009

Personal Development Can Enhance Your Cash Gifting Success

Personal development is a way to make the most out of your life. It is a way to set and achieve goals and helps you outline areas in your life that may require some work or effort. Here are a few ways to develop a plan that will help you find what is important to you-and how to move in the direction of success in your cash gifting activity.

First, it is important to determine the key areas that need development. In order to do that, reflect on your life: what are your dreams, goals and aspirations? Write down the top five key areas in your life that mean the most to you. Once you know what is important- you can determine if there is anything standing in your way of improving in those areas. Ask yourself: is there any room for improvement in this area? What is standing in my way of improving in this area? For example: if one of your top 5 goals is to enjoy what you are doing for a living, make a list of what is keeping you from enjoying it: is it the actual work? Is it the fact that you do not actually know what you want to do-you lack focus? Or is it that it just takes too much time away from your family? The answers to the questions will help you realize areas for personal development. I would suggest making a list of the areas of key improvement (top five) and keep it handy so you can refer back to it.

Now that you have identified the area for improvement, find local resources that may assist you in developing in each of the areas that you have identified. Resources can be found in books, in on-line articles, blogs, tapes, seminars, workshops, etc. The important thing is that you identify at least one resource for each key area of improvement and that it is realistic that you will utilize the resource. Personal development is one of the world's fastest growing industries, so you should have no difficulty in identifying and listing your resources.

From the resources you have found, select one or two of your key areas and write out a growth plan. This can be done on your own using your resources, or can be done by consulting a life coach or personal development professional. The key is to create a plan so that you have steps to follow that are simple and detailed enough to complete. Nothing feels better than being able to see progress toward your goal than actually seeing check marks next to tasks that are needed to finish a project or a plan.

The next step is the step that makes the biggest difference in your personal development and is also the step that is most neglected: set aside one hour a day to dedicate to your personal development. This does not have to be an hour all at one time. It can be 30 minutes in the morning or 30 minutes in the evening-but commit to setting the time aside. This is the time that you will be implementing your growth plan or completing a step from above. It can also be used for reflecting and reading in the area for your development.

Finally, find a mentor or a group of individuals that you can build relationships with that are also on the same path of development. This can help you grow more quickly than any other resource you may find and utilize. Relationships with other like-minded people can bring support and guidance that is beyond anything you could ever do on your own.

Be sure to apply all that you learn. Learning is only meaningful through the use of the knowledge in your life. The key is to take action. New behaviors create new results and new successes, whereas knowledge only increases your pride and doesn't change your life. If you are looking to change your life, take a step-determine where you can apply your newly found information-and practice it. It really IS that simple.

Have a great week!

Thursday, April 16, 2009

How To Drive Free Traffic To Your Cash Gifting Site

Anyone in cash gifting has asked themselves and researched the best ways to improve traffic to their site. Having a website with excellent content and aesthetically pleasing colors and pictures is definitely important to the success of getting customers to purchase your goods or services, however, it really does no good-if they do not know it exists. There are virtually hundreds of ways to generate leads and traffic to your site, but there are only a few that are FREE.

Marketing your cash gifting activity via articles is one way to not only generate traffic to your site; it is also a great way to network with potential customers by sharing information with them about topics that are interesting and pertinent to them. One of the reasons article marketing works is that search engines pick up article topics and keywords. If the content of the article correlates not only to your business, but has keywords that are associated to the article topic and your business, search engines are more apt to spot the article. Content of your article is very important. If you are marketing with an article, remember that your business and your personal branding is now associated with the article, so choose topics and content carefully.

Blogs are another way to drive traffic to your site. These comments or mini-articles placed on a blog or forum site-or on your website directly take very little time and can be easily picked up by search engines as well. Your comments should be specific to your line of business or related topic and useful, in order to build your credibility in that community. If you barge into a blog site and make comments that are not intuitive and helpful, you will be dismissed by the forum and will not be seen as an expert and could potentially damage your business trafficking.

So write some articles and submit them to top directories, and spend some quality time submitting blogs and comments on forums and it will surely lead to great visibility and improved search engine detection for your site!

Have a Great Day!

Sunday, April 12, 2009

Cash Gifting - "Residual Cash Flow Structure"

In addition to the extensive training and support you receive with The Global Gifting System, what really convinced me that this was the program for me was the "Lifetime Residual Cash Flow Structure". Here are some of the ways you'll be receiving residual cash gifts.

1) Your Personal GGS Enrollments.
Depending upon your initial GGS entry level, and for each and every new member you enroll into the program, you'll receive cash gifts from the $500 Tier Level to the $20,000 Tier Level IMMEDIATELY. Zero qualifier needed!

2) Residual 1-Up Cash Gifts.
Each member you personally enroll into the GGS program will also have ALL their personal enrollments send you "RESIDUAL" Cash Gifts depending on the GGS Tier Level.

Roll Up Gifts To The Sponsors Sponsor are as follows:

-With A $500 Gift, $300 Gets Sent To The Sponsor and $200 Gets Sent To The Sponsors Sponsor.
-With A $2,000 Gift, $1,500 Gets Sent To The Sponsor and $500 Gets Sent To The Sponsors Sponsor.
-With A $3,500 Gift, $2,500 Gets Sent To The Sponsor and $1,000 Gets Sent To The Sponsors Sponsor.
-With A $6,500 Gift, $4,500 Gets Sent To The Sponsor and $2,000 Gets Sent To The Sponsors Sponsor.
-With A $9,000 Gift, $6,000 Gets Sent To The Sponsor and $3,000 Gets Sent To The Sponsors Sponsor.
-With A $12,000 Gift, $8,000 Gets Sent To The Sponsor and $4,000 Gets Sent To The Sponsors Sponsor.
-With A $20,000 Gift, $12,000 Gets Sent To The Sponsor and $8,000 Gets Sent To The Sponsors Sponsor.

3) Continuous Pass-Up Residual Cash Gifts.
Whenever any of your in-direct referrals invites new members into GGS, and they decide to join at a higher level than your current member is presently at, the difference above and beyond your member's tier level will roll up to you or the next qualified person.

4) Upgrade Tier Level Cash Gifts from Your Personal Enrollments.
When your direct enrollments choose to upgrade to a higher GGS Tier Level, you and your sponsor will receive residual cash gifts in various amounts depending on what Level you are on and they are upgrading to.

5) Upgrade Tier Level Gifts From Your Members Personal Enrollments.
When your in-direct enrollments choose to upgrade to a higher GGS Tier Level, you'll receive residual cash gifts in various amounts depending on what Level you are on and they are upgrading to.



Thursday, April 9, 2009

Cash Gifting Programs Reviewed

The purpose of this post is to give you a no nonsense approach to learning the the truth and facts about Cash Gifting programs so you can make an educated decision should you decide to join any of these types of programs.

The Overnight Cash System (TOCS)

Review: As an internet-based gifting activity, TOCS is one of the newer online cash gifting programs since it's only been around with it's new structure since January of 2008. It uses a 1UP style structure like the others and has 5 levels $500, $1,00, $2,500, $5,000 and $10,000. Interested prospects visit the website to read all about the program, listen to the audio recordings, read the testimonies, watch the movies, then they can call in toll-free or submit a Callback Request and get all their questionsanswered by a customer service/ "Team Leader". In other words, members never need to speak to any prospects or answer any questions. There are additional fees required to become a TOCS member. These fees are determined by which level you choose to get started with and range from $200 to $1,000. There's also a monthly fee of $29.95 for the hosting of the replicated websites as well as access to all the marketing tools. They give a discount if you purchase a one year subscription up front. Just to be clear, the fees I just mentioned are in addition to the initial cash gift that's sent to the sponsor.

The Pros: With the lowest entry level only $500, it's accessible to the masses. The system is highly automated and members can participate without having to talk to a lot of people. There is zero cold calling or salesmanship needed with this type of automated system. Cash gifts are also delivered to participants via Fedex, UPS or DHL.

Best Feature: TOCS Team Leaders set up a customer service style department call and answer all your prospects questions for you, so it can be almost completely hands-off on the member's part. This really appeals to people that either have a fear of the phone, or just wanna be more anonymous and "fly under the radar."

The Cons: The TOCS website is very "slick" looking with a "Get Rick Quick" feel to it that actually turns some people off. Hence the conversion ratio is much lower that a lot of the other programs with a more personal one on one mentoring type of feel. The high admin. fees has also been a turn off for some people in spite of the team leader option.

Biggest Flaw: The "slick" feel to the program. Although team leaders can talk to people for you, most people coming into a Cash Gifting activity don't want a "Cold Hard Cash" approach and want to speak to the person they are helping with their gift. So the high admin. fees for many people are just a waste. Also you can't control the messages that go out to your prospects or send them a group e-mail message to stay in touch with them.

Personal Opinion: TOCS has a good concept with the customer service people answering questions for you. The customer service TOCS concept itself is only a few months old, so time will tell if it proves effective. The conversion ratio of people who visit the site vs. people who actually sign up needs to be improved dramatically.

Cash Arrives 365

Review: Cash arrives 365 is a 1UP gifting program and has also been around for about 7 years. CA365 also appeals to many people because it has 3 levels of participation: $500, $1,500 and $3,500. It's professionally administered using a 3rd party tracking software system that keeps track of referrals and gifts received. The tracking software runs about $120 per year.

The Pros: With the lowest entry level being only $500, it's accessible to the masses. The weekly conference calls to invite prospects to is well scripted and professional. Pretty similar program as to NOSS without the cold calling approach to prospecting. Cash gifts are delivered to participants via Fedex, UPS or DHL.

Best Feature: Low entry fee of $500 makes this program accessible to many people and the daily calls are conducted by industry leaders.

The Cons: Not Many strong leaders found in this program or professional marketing tools.

Biggest Flaw: Couldn't find any strong marketing system or teams with leaders in this program. Seems to be a fairly small organization without a lot of support structure.

Personal Opinion: If you can find a good team and marketing system, you could have a shot at being successful.

Abundant Living System (ALS)

Review: ALS is a new program and was created for the "Little Guy" out there that can't afford the other gifting programs. ALS appeals to many people because it has very low levels of participation, with the lowest entry level of all at just $100. It's professionally administered using a 3rd party tracking software system that keeps track of referrals and gifts received, etc. The tracking software is $50 per year.

The Pros: With the lowest entry level being only $100, its accessible to anyone out trying to get into gifting. ALS also provides replicated websites for members to use in their marketing online. ALS has set up as a customer service style department to call and answer your prospects questions for you, so it can be almost completely hands-off on the member's part. This appeals to people that either have a fear of the phone or lack communication skills. Cash gifts are delivered to participants via Fedex, UPS or DHL.

Best Feature: Again, the low entry fee of $100 makes this program accessible to just about anyone. They also have customer service reps/sales people that will call your prospective new members if you lack communications skills and don't want to speak with anyone. However, many prospective members prefer talking to the person they are sending the gift to and many times automated call-centers don'tconvert very high.

Cons: Like other gifting programs with small $100 gifts you are doing an enormous amount of phone work and follow-up with people for a $100 gift. Much too labor intensive and time consuming for such little return.

Biggest Flaw: Appeals to too big of an audience. The successful marketing datum is that you can't be "All" things to "All" people. The program is only a few months old and still doesn't have a track record. So time will tell.

Personal Opinion: ALS fills a gap in the industry and provides solution for many people that can't afford to join some of the higher-end gifting programs online. The use of a customer service rep answering questions has proven to drastically lower conversions and success rates and "Breeds" a habit of "dis-conneciton" versus "connecting".

Conclusion... Wow, you must be serious if you're still reading this... I hope you got some value from the information I just shared. One of the most important things to remember when evaluating any cash-generating program is whether or not ALL of the information is presented to you BEFORE you get started.

Many people will show you how to sign on the dotted line, but they never tell you what you'll have to do to generate serious cash-flow, so be sure to get all the details before you join anything.

Success breeds success. Are you hanging out with successful people or are you going at it alone? If you're alone, chances are you'll fail no matter what type of home-based program you join.

Have a Great Day!

Tuesday, April 7, 2009

Forum Marketing for Cash Gifting

Forums are a great (free) place to generate interest for your cash gifting activity. There are hundreds of forums online all on the subject of home business, making money online, working from home, mlm etc...

If done CORRECTLY you can drive traffic straight to your landing page!

Your approach should be subtle when participating in forums. You don't want to burst on the scene and spam your way around like many beginners do. Concentrate on adding value to the forum by making useful posts and replies to other peoples posts.

After we make a post in a forum, at the bottom of all our posts we have something called a Signature File. Use this as an ad linking back to your opt in page.

So here is how to get the most out of forum marketing for your cash gifting activity. Pick 5 forums that pertain to cash gifting, create your signature file in the user control panel and your set. Make at least 3 posts in each forum every day. After a week you will have 105 links pointing back to your website. Make this part of your daily marketing plan, track your clicks and you will see results guaranteed. Bottom line, the more links you have out there pointing back to your website, the better.

Have a Great Day!