Thursday, April 9, 2009

Cash Gifting Programs Reviewed

The purpose of this post is to give you a no nonsense approach to learning the the truth and facts about Cash Gifting programs so you can make an educated decision should you decide to join any of these types of programs.


The Overnight Cash System (TOCS)

Review: As an internet-based gifting activity, TOCS is one of the newer online cash gifting programs since it's only been around with it's new structure since January of 2008. It uses a 1UP style structure like the others and has 5 levels $500, $1,00, $2,500, $5,000 and $10,000. Interested prospects visit the website to read all about the program, listen to the audio recordings, read the testimonies, watch the movies, then they can call in toll-free or submit a Callback Request and get all their questionsanswered by a customer service/ "Team Leader". In other words, members never need to speak to any prospects or answer any questions. There are additional fees required to become a TOCS member. These fees are determined by which level you choose to get started with and range from $200 to $1,000. There's also a monthly fee of $29.95 for the hosting of the replicated websites as well as access to all the marketing tools. They give a discount if you purchase a one year subscription up front. Just to be clear, the fees I just mentioned are in addition to the initial cash gift that's sent to the sponsor.

The Pros: With the lowest entry level only $500, it's accessible to the masses. The system is highly automated and members can participate without having to talk to a lot of people. There is zero cold calling or salesmanship needed with this type of automated system. Cash gifts are also delivered to participants via Fedex, UPS or DHL.

Best Feature: TOCS Team Leaders set up a customer service style department call and answer all your prospects questions for you, so it can be almost completely hands-off on the member's part. This really appeals to people that either have a fear of the phone, or just wanna be more anonymous and "fly under the radar."

The Cons: The TOCS website is very "slick" looking with a "Get Rick Quick" feel to it that actually turns some people off. Hence the conversion ratio is much lower that a lot of the other programs with a more personal one on one mentoring type of feel. The high admin. fees has also been a turn off for some people in spite of the team leader option.

Biggest Flaw: The "slick" feel to the program. Although team leaders can talk to people for you, most people coming into a Cash Gifting activity don't want a "Cold Hard Cash" approach and want to speak to the person they are helping with their gift. So the high admin. fees for many people are just a waste. Also you can't control the messages that go out to your prospects or send them a group e-mail message to stay in touch with them.

Personal Opinion: TOCS has a good concept with the customer service people answering questions for you. The customer service TOCS concept itself is only a few months old, so time will tell if it proves effective. The conversion ratio of people who visit the site vs. people who actually sign up needs to be improved dramatically.


Cash Arrives 365

Review: Cash arrives 365 is a 1UP gifting program and has also been around for about 7 years. CA365 also appeals to many people because it has 3 levels of participation: $500, $1,500 and $3,500. It's professionally administered using a 3rd party tracking software system that keeps track of referrals and gifts received. The tracking software runs about $120 per year.

The Pros: With the lowest entry level being only $500, it's accessible to the masses. The weekly conference calls to invite prospects to is well scripted and professional. Pretty similar program as to NOSS without the cold calling approach to prospecting. Cash gifts are delivered to participants via Fedex, UPS or DHL.

Best Feature: Low entry fee of $500 makes this program accessible to many people and the daily calls are conducted by industry leaders.

The Cons: Not Many strong leaders found in this program or professional marketing tools.

Biggest Flaw: Couldn't find any strong marketing system or teams with leaders in this program. Seems to be a fairly small organization without a lot of support structure.

Personal Opinion: If you can find a good team and marketing system, you could have a shot at being successful.


Abundant Living System (ALS)

Review: ALS is a new program and was created for the "Little Guy" out there that can't afford the other gifting programs. ALS appeals to many people because it has very low levels of participation, with the lowest entry level of all at just $100. It's professionally administered using a 3rd party tracking software system that keeps track of referrals and gifts received, etc. The tracking software is $50 per year.

The Pros: With the lowest entry level being only $100, its accessible to anyone out trying to get into gifting. ALS also provides replicated websites for members to use in their marketing online. ALS has set up as a customer service style department to call and answer your prospects questions for you, so it can be almost completely hands-off on the member's part. This appeals to people that either have a fear of the phone or lack communication skills. Cash gifts are delivered to participants via Fedex, UPS or DHL.

Best Feature: Again, the low entry fee of $100 makes this program accessible to just about anyone. They also have customer service reps/sales people that will call your prospective new members if you lack communications skills and don't want to speak with anyone. However, many prospective members prefer talking to the person they are sending the gift to and many times automated call-centers don'tconvert very high.

Cons: Like other gifting programs with small $100 gifts you are doing an enormous amount of phone work and follow-up with people for a $100 gift. Much too labor intensive and time consuming for such little return.

Biggest Flaw: Appeals to too big of an audience. The successful marketing datum is that you can't be "All" things to "All" people. The program is only a few months old and still doesn't have a track record. So time will tell.

Personal Opinion: ALS fills a gap in the industry and provides solution for many people that can't afford to join some of the higher-end gifting programs online. The use of a customer service rep answering questions has proven to drastically lower conversions and success rates and "Breeds" a habit of "dis-conneciton" versus "connecting".

Conclusion... Wow, you must be serious if you're still reading this... I hope you got some value from the information I just shared. One of the most important things to remember when evaluating any cash-generating program is whether or not ALL of the information is presented to you BEFORE you get started.

Many people will show you how to sign on the dotted line, but they never tell you what you'll have to do to generate serious cash-flow, so be sure to get all the details before you join anything.

Success breeds success. Are you hanging out with successful people or are you going at it alone? If you're alone, chances are you'll fail no matter what type of home-based program you join.

Have a Great Day!
Brett
http://blog.brettdunham.com/

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