Personal branding describes the process by which individuals, usually entrepreneurs, differentiate themselves and stand out from competitors by identifying and communicating what makes them unique. Similar to that of product branding, personal branding is a way to enhance recognition. YOU become a brand. You can leverage your brand by carrying a consistent message and image in your marketing strategy, regardless of the product or business venture you undertake. In this way, you can enhance your recognition as an expert in cash gifting , establish a reputation and credibility, and build self-confidence.
A sound personal branding campaign creates a strong and consistent association between the individual and their perceived value. Personal branding is especially common among entertainment, political, and sports figures. In business, individuals such as Donald Trump have created enormous visibility and success by actively promoting their personal brands. For example, regardless of whether it is on Donald Trump's reality show or another one of his successful ventures or investments, you know that Donald Trump will show you how to become successful. It is not just the knowledge that you know his business will be successful. His branding supersedes his business, he is seen as a person that is successful and therefore has a perceived value that will in turn make you successful.
Your prospects also need you to be seen as a person that is successful and has a perceived value that will, in turn, make them successful. In essence they are investing as much in YOU as they are in your product or service. It is therefore important to sell yourself and earn their trust and respect, so that your image, your perceived value, carries from one business to the next.
Personal branding typically begins with identifying your core competencies and values. What are your areas of expertise? What abilities do you demonstrate? What do you stand for? What is important to you? What makes you different than others? Once you identify your skills and values, in order to brand yourself, you need to make a resolute effort to focus on and manage your reputation by executing your core competencies and values in ALL that you do. This branding will help you with your cash gifting efforts as well, allowing you to build important relationships with people who trust you so that you can then use this network as a resource for new business opportunities. As your reputation builds, your personal brand will shine through every business venture you are involved in today, and in the future.
Talk Soon
Brett
http://blog.brettdunham.com/
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